Our marketing objective is to extend the Vasco Travel name recognition and brand while using all possible mediums allowing the franchisees to benefit from the reputation already well established.
In addition to the general marketing offered to all franchisees, Vasco Travel also allows each of them to do their own local marketing in the media of their choice.NETWORK MARKETING
Each year over half a million dollars is invested in the marketing of the Vasco Travel brand by various actions that benefit each agency. Whether it is by radio and television campaigns, billboards, magazines, newspapers, promotional email or any other type of media, we do everything possible in order to make sure the brand is recognized by everyone.ADVERTISING FUND
Most of Vasco Travel marketing comes from funds we negotiated with our partners. The agencies also contribute lightly to this fund by paying a monthly contribution.
Manage by a franchise’s committee elected by their pairs this fund serves only for provincial campaigns.AVANTAGES VASCO CARD
Croisière Magazine, the only French-language magazine in North America specializing in the cruise industry, is published by VASCO TRAVEL for the benefit of its franchisees. As the logo on the cover, the in-house ads and the Logbook, a central booklet where Vasco franchisees can describe their cruising experiences.
Example of promotion distributed in the Publisac